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The Global Augmented Reality and Virtual Reality Market is calculated to reach $61.98 billion by 2024, at a CAGR of 38.56% during the forecast period 2019-2024. The rising investment in the AR market and increasing demand from retail and healthcare sectors are the major drivers for the augmented reality market.
1 Global Augmented Reality and Virtual Reality MarketÂ
1.1 Study Objectives
1.2 Market Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Geographic Scope
2 RESEARCH METHODOLOGY
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions
3 Global Augmented Reality and Virtual Reality Market – Executive Summary
3.1 Market Revenue, Market Size and Key Trends by Company
3.2 Key Trends by type of Application
3.3 Key Trends segmented by Geography
4 Global Augmented Reality and Virtual Reality Market – Comparative Analysis
4.1 Product Benchmarking – Top 10 companies
4.2 Top 5 Financials Analysis
4.3 Market Value split by Top 10 companies
4.4 Patent Analysis – Top 10 companies
4.5 Pricing Analysis
5 Global Augmented Reality and Virtual Reality Market – Industry Market Entry Scenario
5.1 Regulatory Framework Overview
5.2 New Business and Ease of Doing business index
5.3 Case studies of successful ventures
5.4 Customer Analysis – Top 10 companies
6 Global Augmented Reality and Virtual Reality Market – Market Forces
6.1 Introduction
6.2 Market Dynamics
6.2.1 Drivers
6.2.2 Opportunities
6.2.3 Challenges
6.3 Porters Analysis of Market
6.3.1 Bargaining power of suppliers
6.3.2 Bargaining powers of customers
6.3.3 Threat of new entrants
6.3.4 Rivalry among existing players
6.3.5 Threat of substitutes
7 Global Augmented Reality and Virtual Reality Market – Strategic Analysis
7.1 Value Chain analysis
7.2 Product Life Cycle
7.3 Supplier and distributor analysis (Market share and product dealing strategies)
8 Global Augmented Reality and Virtual Reality Market – By Technology (Market Size – & million/billion)
8.1 Augmented Reality Technology
8.1.1 Marker-Based Augmented Reality
8.1.2 Markerless Augmented Reality
8.2 Virtual Reality Technology
8.2.1 Nonimmersive Technology
8.2.2 Semi-Immersive and Fully Immersive Technology
9 Global Augmented Reality and Virtual Reality Market – By Offering
9.1 Hardware
9.1.1 Sensors
9.1.2 Semiconductor Component
9.1.3 Displays and Projectors
9.1.4 Position Trackers
9.1.5 Cameras
9.2 Software
9.2.1 AR Software
9.2.2 VR Content Creation
10 Global Augmented Reality and Virtual Reality Market – By Device Type
10.1 Augmented Reality Devices
10.1.1 Head-Mounted Display
10.1.2 Head-Up Display
10.1.3 Handheld Device
10.2 Virtual Reality Devices
10.2.1 Head-Mounted Display
10.2.2 Gesture-Tracking Device
10.2.3 Projector & Display Wall
11 Global Augmented Reality and Virtual Reality Market – By Application
11.1 Consumer
11.2 Commercial
11.3 Enterprise
11.4 Healthcare
11.5 Aerospace & Defense
11.6 Energy
11.7 Automotive
11.8 Others
12 Global Augmented Reality and Virtual Reality Market – By Geography (Market Size – & million/billion)
12.1 Introduction
12.2 North America
12.2.1 US
12.2.2 Canada
12.2.3 Mexico
12.3 Europe
12.3.1 U.K
12.3.2 Germany
12.3.3 Italy
12.3.4 France
12.3.5 Spain
12.3.6 Rest of Europe
12.4 Asia-Pacific
12.4.1 China
12.4.2 Japan
12.4.3 India
12.4.4 South Korea
12.4.5 Rest of APAC
12.5 Rest of the World
12.5.1 South America
12.5.2 Middle East
12.5.3 Africa
13 Global Augmented Reality and Virtual Reality Market – Entropy
13.1 New product launches
13.2 M&A’s, collaborations, JVs and partnerships
14 Global Augmented Reality and Virtual Reality Market Company Profile (Key Players)
14.1 Market Share, Company Revenue, Products, M&A, Developments
14.2 Google
14.3 Samsung Electronics
14.4 Sony
14.5 HTC
14.6 PTC
14.7 Microsoft
14.8 Oculus VR (Facebook)
14.9 Magic Leap
14.10Wikitude GmbH
14.11Daqri
14.12Company 11 & more
15 Global Augmented Reality and Virtual Reality Market – Appendix
15.1 Sources
15.2 Abbreviations
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Need Customized Report ?Call NowThe Global Augmented Reality and Virtual Reality Market is calculated to reach $61.98 billion by 2024, at a CAGR of 38.56% during the forecast period 2019-2024. The rising investment in the AR market and increasing demand from retail and healthcare sectors are the major drivers for the augmented reality market.
1 Global Augmented Reality and Virtual Reality MarketÂ
1.1 Study Objectives
1.2 Market Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Geographic Scope
2 RESEARCH METHODOLOGY
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions
3 Global Augmented Reality and Virtual Reality Market – Executive Summary
3.1 Market Revenue, Market Size and Key Trends by Company
3.2 Key Trends by type of Application
3.3 Key Trends segmented by Geography
4 Global Augmented Reality and Virtual Reality Market – Comparative Analysis
4.1 Product Benchmarking – Top 10 companies
4.2 Top 5 Financials Analysis
4.3 Market Value split by Top 10 companies
4.4 Patent Analysis – Top 10 companies
4.5 Pricing Analysis
5 Global Augmented Reality and Virtual Reality Market – Industry Market Entry Scenario
5.1 Regulatory Framework Overview
5.2 New Business and Ease of Doing business index
5.3 Case studies of successful ventures
5.4 Customer Analysis – Top 10 companies
6 Global Augmented Reality and Virtual Reality Market – Market Forces
6.1 Introduction
6.2 Market Dynamics
6.2.1 Drivers
6.2.2 Opportunities
6.2.3 Challenges
6.3 Porters Analysis of Market
6.3.1 Bargaining power of suppliers
6.3.2 Bargaining powers of customers
6.3.3 Threat of new entrants
6.3.4 Rivalry among existing players
6.3.5 Threat of substitutes
7 Global Augmented Reality and Virtual Reality Market – Strategic Analysis
7.1 Value Chain analysis
7.2 Product Life Cycle
7.3 Supplier and distributor analysis (Market share and product dealing strategies)
8 Global Augmented Reality and Virtual Reality Market – By Technology (Market Size – & million/billion)
8.1 Augmented Reality Technology
8.1.1 Marker-Based Augmented Reality
8.1.2 Markerless Augmented Reality
8.2 Virtual Reality Technology
8.2.1 Nonimmersive Technology
8.2.2 Semi-Immersive and Fully Immersive Technology
9 Global Augmented Reality and Virtual Reality Market – By Offering
9.1 Hardware
9.1.1 Sensors
9.1.2 Semiconductor Component
9.1.3 Displays and Projectors
9.1.4 Position Trackers
9.1.5 Cameras
9.2 Software
9.2.1 AR Software
9.2.2 VR Content Creation
10 Global Augmented Reality and Virtual Reality Market – By Device Type
10.1 Augmented Reality Devices
10.1.1 Head-Mounted Display
10.1.2 Head-Up Display
10.1.3 Handheld Device
10.2 Virtual Reality Devices
10.2.1 Head-Mounted Display
10.2.2 Gesture-Tracking Device
10.2.3 Projector & Display Wall
11 Global Augmented Reality and Virtual Reality Market – By Application
11.1 Consumer
11.2 Commercial
11.3 Enterprise
11.4 Healthcare
11.5 Aerospace & Defense
11.6 Energy
11.7 Automotive
11.8 Others
12 Global Augmented Reality and Virtual Reality Market – By Geography (Market Size – & million/billion)
12.1 Introduction
12.2 North America
12.2.1 US
12.2.2 Canada
12.2.3 Mexico
12.3 Europe
12.3.1 U.K
12.3.2 Germany
12.3.3 Italy
12.3.4 France
12.3.5 Spain
12.3.6 Rest of Europe
12.4 Asia-Pacific
12.4.1 China
12.4.2 Japan
12.4.3 India
12.4.4 South Korea
12.4.5 Rest of APAC
12.5 Rest of the World
12.5.1 South America
12.5.2 Middle East
12.5.3 Africa
13 Global Augmented Reality and Virtual Reality Market – Entropy
13.1 New product launches
13.2 M&A’s, collaborations, JVs and partnerships
14 Global Augmented Reality and Virtual Reality Market Company Profile (Key Players)
14.1 Market Share, Company Revenue, Products, M&A, Developments
14.2 Google
14.3 Samsung Electronics
14.4 Sony
14.5 HTC
14.6 PTC
14.7 Microsoft
14.8 Oculus VR (Facebook)
14.9 Magic Leap
14.10Wikitude GmbH
14.11Daqri
14.12Company 11 & more
15 Global Augmented Reality and Virtual Reality Market – Appendix
15.1 Sources
15.2 Abbreviations
Unleashing revenue potential through strategic market research involves identifying untapped market opportunities, understanding consumer needs and preferences, and developing targeted strategies to capitalize on them. By leveraging data-driven insights, businesses can optimize product offerings, pricing strategies, and marketing efforts to drive revenue growth and stay ahead of competitors.
