OVERVIEW
The size of the global marketing resource management market is estimated to hit USD 14.5 billion by 2025, increasing over the forecast period at a CAGR of 13.2 percent. Marketing resource management market is driven by the growing need for marketing strategies for the selling of goods and services. Companies need strategies that can help them develop their marketing activities to increase their access to the market.
TABLE OF CONTENT
1 Global Marketing Resource Management Market
1.1 Study Objectives
1.2 Market Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Geographic Scope
2 RESEARCH METHODOLOGY
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions
3 Global Marketing Resource Management Market – Executive Summary
3.1 Market Revenue, Market Size and Key Trends by Company
3.2 Key Trends by type of Application
3.3 Key Trends segmented by Geography
4 Global Marketing Resource Management Market – Comparative Analysis
4.1 Product Benchmarking – Top 10 companies
4.2 Top 5 Financials Analysis
4.3 Market Value split by Top 10 companies
4.4 Patent Analysis – Top 10 companies
4.5 Pricing Analysis
5 Global Marketing Resource Management Market – Industry Market Entry Scenario
5.1 Regulatory Framework Overview
5.2 New Business and Ease of Doing business index
5.3 Case studies of successful ventures
5.4 Customer Analysis – Top 10 companies
6 Global Marketing Resource Management Market – Market Forces
6.1 Introduction
6.2 Market Dynamics
6.2.1 Drivers
6.2.2 Opportunities
6.2.3 Challenges
6.3 Porters Analysis of Market
6.3.1 Bargaining power of suppliers
6.3.2 Bargaining powers of customers
6.3.3 Threat of new entrants
6.3.4 Rivalry among existing players
6.3.5 Threat of substitutes
7 Global Marketing Resource Management Market – Strategic Analysis
7.1 Value Chain analysis
7.2 Product Life Cycle
7.3 Supplier and distributor analysis (Market share and product dealing strategies)
8 Global Marketing Resource Management Market – By Solution
8.1 Marketing Reporting and Analytics
8.2 Capacity Planning Management
8.3 Financial Management
8.4 Creative Production Management
8.5 Project Management
8.6 Brand and Advertising Management
8.7 Marketing Asset Management
9 Global Marketing Resource Management Market – By Deployment Type
9.1 On-Premises
9.2 Cloud
10 Global Marketing Resource Management Market – By Organization Size
10.1 SMEs
10.2 Large Enterprises
11 Global Marketing Resource Management Market – By Vertical
11.1 Media and entertainment
11.2 Retail
11.3 BFSI
11.4 Automotive
11.5 Manufacturing
11.6 Healthcare
11.7 Consumer goods
11.8 Apparel
11.9 Others
12 Global Marketing Resource Management Market – By Geography (Market Size – &
million/billion)
12.1 Introduction
12.2 North America
12.2.1 US
12.2.2 Canada
12.2.3 Mexico
12.3 Europe
12.3.1 U.K
12.3.2 Germany
12.3.3 Italy
12.3.4 France
12.3.5 Spain
12.3.6 Rest of Europe
12.4 Asia-Pacific
12.4.1 China
12.4.2 Japan
12.4.3 India
12.4.4 South Korea
12.4.5 Rest of APAC
12.5 Rest of the World
12.5.1 South America
12.5.2 Middle East
12.5.3 Africa
13 Global Marketing Resource Management Market – Entropy
13.1 New product launches
13.2 M&A’s, collaborations, JVs and partnerships
14 Global Marketing Resource Management Market Company Profile (Key Players)
14.1 Market Share, Company Revenue, Products, M&A, Developments
14.2 Teradata Corporation
14.3 IBM Corporation
14.4 Microsoft Corporation
14.5 SAP SE
14.6 SAS Institute, Inc.
14.7 Infor
14.8 Brandmaker GmbH
14.9 Adobe Systems
14.10 North Plains Systems Corp.
14.11 Workfront, Inc.
14.12 Company 11 & more
15 Global Marketing Resource Management Market – Appendix
15.1 Sources
15.2 Abbreviations